We Connect Brands With The Faces People Love.

Luxe Star was founded by Govind Roy on September 2022 with a simple yet powerful vision — to make celebrity and influencer marketing easy, reliable, and effective for every brand, big or small.

We believe that every brand has a story worth telling, and the right face, voice, and influence can help that story reach millions. With this belief at our core, we set out to bridge the gap between brands and the world of celebrities, influencers, and content creators.

Today, Luxe Star brings brands and talent together through a streamlined process that covers celebrity discovery, artist selection, negotiation, scripting, coordination, and campaign delivery.

With a growing network of 10,000+ celebrities and influencers and experience working with 1,500+ brands across multiple industries, we continue to help businesses discover new opportunities to promote their products, strengthen their brand identity, and connect with their audiences.

From emerging startups to established businesses, our mission remains the same: to make the power of celebrity influence more accessible, transparent, and meaningful.